The Truest Image

A peek behind the scenes of how we deliver only the truest images to our valued clients

The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.

This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.

WHAT IS OUR PROCESS? OUR 13 STEPS TO CLIENT SATISFACTION
Photography Business Mark Turner Photography Business Mark Turner

WHAT IS OUR PROCESS? OUR 13 STEPS TO CLIENT SATISFACTION

In my previous post I discussed test shoots, and if you haven’t read that post yet and wish to you can access it here. Test shoots are a key step within our process and are also perhaps one aspect of our service that helps to differentiate us from some other photographers. But that then gives rise to the question “What are the other steps in our process?”. Our process actually contains twelve additional steps that are all equally important when it comes to delivering value to our clients. So, if you are interested in having us help you with a photographic need then please read on to gain an insight into what you can expect from our Bakers Dozen image creation process.

Read More
WHY ARE TEST SHOOTS SO VALUABLE?
Photography Business Mark Turner Photography Business Mark Turner

WHY ARE TEST SHOOTS SO VALUABLE?

Recently we were approached by a potential client, who presented us with the opportunity to execute a new project, one that got us very excited. It was something a little different from what we were used to doing, and that alone never fails to spark renewed creativity. The business owners appeared to be very friendly and so we could not wait to meet them. And to make our lives even easier, they were located not far away from our studio, so it was an easy decision to conduct our usual free consultation at their premises rather than by phone. Yes, we have many buttons on our website that you can click to book a free 30-minute consultation with us, but our process tends to be very flexible, it revolves around the potential client's needs, and we simply do whatever we feel is appropriate to meet those needs. Plus, it enabled us to meet them and view their product with minimal delay.

Read More