The Truest Image
A peek behind the scenes of how we deliver only the truest images to our valued clients
The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.
This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.
HOW DO WE LICENSE OUR IMAGES?
Imagine for a moment that you decide to purchase a CD or download of your favorite artist. Providing you use the music for its intended purpose, I.e., personal entertainment then you are not expected or required to make any further license payments. However, should you wish to use that music for a public performance then you will need a public performance license, which is an agreement between yourself as the music user and the artist, who owns the copyright to the music. So hold that thought.
Following a photoshoot, there are two methods of transferring ownership of the images to a client, so we’ll start our discussion of licensing by looking at these two methods.