The Truest Image
A peek behind the scenes of how we deliver only the truest images to our valued clients
The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.
This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.
WHAT IS YOUR PROBLEM?
We are in the business of creating images for you. Yes, they will look pretty, as after all, that’s a photographer’s job. All photographers can produce pretty pictures. Well, most of us can. And like any other professional photography supplier, we’ll do our utmost to create the images that you want from us. Note the poor English there, which was entirely intentional. We can easily provide you with what you want, but that may not necessarily be what you need. Our intent is to discover and help you obtain what you really need.
DOES OUR BUSINESS HAVE A STRUCTURE?
The short answer is yes. I’m a photographer, so that means I’m a creative person, and according to The National Science Foundation, I lean towards using my brain’s right hemisphere. Innovative people are considered to be "right-brain thinkers" whereas "left-brain thinkers" are considered to be more analytical and logical. Us creative types are not exactly known for being structured. When you consider creatives you would be forgiven for associating that with starving artists; I’ll forgive you! And starving artists, if they are lucky make a little money here and there in return for their efforts. But the one thing that creatives are never associated with is structure.