The Truest Image

A peek behind the scenes of how we deliver only the truest images to our valued clients

The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.

This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.

WHY IS PHOTOGRAPHY SO IMPORTANT FOR INTERIOR DESIGN BUSINESSES?
Photography Business Mark Turner Photography Business Mark Turner

WHY IS PHOTOGRAPHY SO IMPORTANT FOR INTERIOR DESIGN BUSINESSES?

have shot real estate photography. Several years ago realtors commonly employed professional photographers to take care of that side of their business as phones with built-in cameras were far more expensive than they are now. But they have evolved a lot in recent years and the price has fallen to a point where almost anyone can afford to own a phone with a reasonable quality camera. But the byproduct of that is that many people also consider themselves to be professional photographers in their own right, something that is extremely common in the world of real estate.

But criticism aside, many of us have the ability to capture reasonably good shots when photographing in natural light. But that is where caution needs to be exercised as stepping across that boundary into the world of interior photography is a whole new ball game, and one that is far more complex. It is so easy to capture interior images that are grainy, especially when leaving all the settings up to the camera. And even non-grainy photographs can lack finesse as it’s one thing to take a picture, it’s another to craft a good image.

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