The Truest Image
A peek behind the scenes of how we deliver only the truest images to our valued clients
The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.
This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.
WHY SHOULD I EMPLOY A PROFESSIONAL PHOTOGRAPHER WHEN I CAN USE MY SMARTPHONE CAMERA?
Nowadays many business owners opt to photograph their food, drinks, and products themselves rather than hire a professional. They have a camera within easy reach on their smartphones, so I guess the logic makes sense. But is the logic correct? Providing you understand the limitations of phone cameras, along with the differences in color that basic phone settings can introduce, and couple that with having a good working knowledge of composition and lighting, then you are probably well equipped to take on the job yourself. But if any of those things concern you then read on. In this post, I intend to explore the differences between phone cameras and DSLRs, and some of the fundamental differences may surprise you.