The Truest Image
A peek behind the scenes of how we deliver only the truest images to our valued clients
The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.
This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.
HOW DO WE ENSURE OUR IMAGE COLORS ARE SPOT-ON?
Being a professional photographer, I’m constantly concerned about the colors in our images incorrectly representing those in our client’s beverages, food, or products. There have been times in the past that I would have to edit with the image subject beside my monitor. I could be well into the editing process, staring at the image on my screen wondering if that bottle label is the correct hue or whether that lettuce really was as green as it appears in my image. Constantly reviewing image colors quickly becomes obsessive, but then clients are paying for accurate color reproduction, so we must be obsessive. To help address my obsession and take my concerns down a few notches I eventually invested in some tools that would help ensure that our image colors and overall color game are spot on.