The Truest Image
A peek behind the scenes of how we deliver only the truest images to our valued clients
The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.
This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.
WHY DO WE NOT SPECIALIZE IN A SINGLE GENRE? A STORY ABOUT BOXES
Before I get into the meat of this post, I’d like to tell a short story of a past but relevant experience. A number of years ago I worked in Corporate America for a company that firmly believed each employee should be good at one thing only and never deviate, even if we had a good working knowledge of more than one task, we should never attempt to tackle more than what we were originally employed to do. I should say that prior to that I had enjoyed success working in companies that allowed me the freedom to step up and shoulder more responsibility as and when more ambition kicked in. So my new employer's attitude was one of shock. But perhaps surprisingly, especially to me, was the fact that their attitude was not immediately obvious when I first joined the company. One day we had some guys cleaning the building windows, and being the easy to get along with guy that I am, I got chatting with one of them. He explained that his company specialized in cleaning skyscraper windows. They were all ex-paratroopers who felt more confident being up in the air than being on the ground, and as a consequence, they hated having to clean my employer's windows. My employer, as they are in the habit of doing, had hired the best in the business and then placed them into an uncomfortable box, along with the rest of us. That’s when the penny dropped; I hate boxes.