The Truest Image
A peek behind the scenes of how we deliver only the truest images to our valued clients
The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.
This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.
HOW CAN I GET THE MOST OUT OF MY RESTAURANT PHOTOSHOOT?
Congratulations! You’ve booked a photoshoot for your restaurant, which is definitely one of the better investments that you can make in your business, and you are absolutely right, you really do need to plan for your shoot so that you do get the most out of it. But this question is also slightly subjective, as you could be thinking in terms of how to obtain the most images in the planned time, how to receive the most important images for you, or how to show off your restaurant as well as your food. These are all valid questions and so I’ll cover them all in this post.
HOW MUCH DOES A RESTAURANT PHOTOSHOOT COST?
One of the first questions potential restaurant clients ask us is How much does a restaurant photoshoot cost? Although this is a very difficult question to answer, I will try to do my best here to explain some general pricing guidelines.
WHAT IS IT LIKE BEING A FULL-TIME FOOD AND BEVERAGE PHOTOGRAPHER?
Food and beverage photography is so easy, anyone can do it. All it takes is a phone camera and you have the capability to capture wonderful images. Actually, that’s not far off the mark, providing you know how to capture food and beverages well, which requires a good knowledge of lighting and food styling.
THE CHEAP PHOTOGRAPHY GIG SERVICES AND THE PROBLEMS TO LOOK OUT FOR
Life has been challenging for most of us during the last few years. Maybe it’s me, but there seems to be an increase in the number of gig services advertising for part-time employees to provide skilled work, but offering pay that is incredibly low, just enough for people to keep their heads above water…but only just. These companies list some of the largest companies as clients and then employ those that are financially challenged to do their work, requiring a lot of work in return.
WHY DOES MY BAR OR RESTAURANT NEED PROFESSIONAL PHOTOGRAPHY?
Some people view professional photography as being expensive, but expensive is relative. What some people will think is expensive others may not. But to some, and here I include some restaurants that have had a massive amount of investment in them, any cost at all is expensive. Perhaps the real question should be “Why do I need professional photography?” And it’s a frustrating recurring theme. But any form of business photography should not be viewed as an expense but instead, as an investment.
WHAT HAPPENS WHEN WE ARRIVE AT A RESTAURANT PHOTOSHOOT?
If I’m totally honest, there are many things that have to be achieved during a restaurant photoshoot, far too many to include in a blog post, so I’m just going to touch on a few of the main things. To cover everything in detail would probably require writing a book. Now that’s a thought. But maybe one for the future. For now, let’s just stick to the basics, but without discounting them in any way as they are important.
WHAT DOES ‘TRUE IMAGES’ MEAN?…OR, WHERE’S THE BEEF!
The aim of this particular blog post is to take a step back from talking about talking photoshoots to instead talking about our business name. In particular, why we chose our business name. Despite what it could seem to some, it wasn’t some random selection, there was real thought and meaning behind it. Interested? Will it answer a question that you have? Then please read on…