The Truest Image
A peek behind the scenes of how we deliver only the truest images to our valued clients
The Truest Image is a blog that helps art directors, potential clients, or for that matter anyone who is considering purchasing food, beverage, product or real-estate photography with guidance on our approach and how we go about delivering imagery to help clients build their brand. If you want your food, drink, products or real estate to stand out in the industry, either locally or nationally then we have the expertise that you need. We want you to stand out, and we want to stand out for you.
This blog does not provide photography guidance per se as there are a plethora of alternative sites that do that. It instead focuses on the business side of our industry. We write it with the intention of providing you with a peek into what you or anyone else who purchases food, beverage, product or real estate photography needs to know. We plan out our posts a long way in advance so it’s quite possible that you may not find the answers to your questions, but if that’s the case then feel free to reach out to us, we are happy to answer any questions that you may have.
THREE REASONS WHY YOU SHOULD CONSIDER PROFESSIONAL BEVERAGE PHOTOGRAPHY
Today I would like to focus on creating images for packaged beverages, which can be any form of packaging, bottles, cans, or even paper cartons. Served drinks can be so attractive and I do want to talk about those, but they deserve their own post. And talking of posts, so many food and drink internet posts seem to lean towards the food side of the genre, but I guess that’s because it is so much easier to discuss. But for me, I thoroughly enjoy glass and liquid photography, and that is even though I hardly ever drink myself!
HOW CAN I GET THE MOST OUT OF MY RESTAURANT PHOTOSHOOT?
Congratulations! You’ve booked a photoshoot for your restaurant, which is definitely one of the better investments that you can make in your business, and you are absolutely right, you really do need to plan for your shoot so that you do get the most out of it. But this question is also slightly subjective, as you could be thinking in terms of how to obtain the most images in the planned time, how to receive the most important images for you, or how to show off your restaurant as well as your food. These are all valid questions and so I’ll cover them all in this post.
WHY DO WE INCLUDE A PREPARATION DAY BEFORE A BOTTLE PHOTOSHOOT?
This is something that is common when creating bottle images, but maybe it’s not fully understood why for professional images it’s not a good idea to just place the bottle on set and photograph it without preparing it first. If you would like to learn more, read on.
Bottle preparation is something that is absolutely crucial to any beverage shoot that includes bottles. If we don’t prepare the bottle the correct way, then it is not going to appear as it should in the final image.
WHAT ARE THE KEY STEPS FOR CREATING QUALITY BEVERAGE IMAGERY?
Have you ever wondered why advertising photography often appears stunning, yet your own images don’t seem to have that same drool-worthiness quality about them? Well, let's get into that. This first blog post may just shed some light on that as it will explain the steps that we take during beverage photography shoots to create quality images.
WHAT PROCESS DO WE USE TO PHOTOGRAPH COCKTAILS?
You’re a bar or restaurant owner. You know your business and the last thing you need is some know-it-all photographer telling you how to run your business. No, I’m not going to do that! But as a photographer, what I’ll do instead is give you a few pointers on how to prepare cocktails or meals to make them more drool-worthy. More importantly, I’ll tell you how to make them good enough that more customers will want to order them, and that will make you money! Sound like a deal? Great! But let’s leave meals to a future post, as after all, some of the best things in life can be worth waiting for!